01 · Most common
Per active user
A fixed fee for every user who reaches your product's definition of "active", such as creating a first project.
- Definition of active agreed up front
- Counted from your backend events
- Best for a first pilot
Results as a service for SaaS · Indonesia
Active users for your SaaS.
Paid per result.
Arsana brings Indonesian users to your product through community deals, live pitch stages and hands-on classes. Every person is tracked from the first click until they actually use your product. You pay for users, not views.
Think AppSumo meets Shark Tank, built for the Indonesian market and tracked to active users.
Live from our tracker
The same engine is running for our own classes.
- 39visitors to 3 class landing pages, last 30 days
- 2people who signed up from those pages
- 2AI crawler visits (ChatGPT, Claude, Perplexity) reading our pages
Real numbers from PixelTracker, refreshed every 10 minutes. Not an example. Partners get the same tracker on their product.
Sign-ups are cheap. Active users are expensive.
Ads get you sign-ups that never open the product twice. Creator campaigns get you views that fade in 48 hours. Both stop at the top of the funnel, and you still pay in full.
We work on the expensive part: getting Indonesians to actually use your product, in their own language and context. Then we prove it with numbers from your own system.
How it works
Three engines, one funnel.
-
01
Community deals
An exclusive offer for your product to the Arsana community: class alumni, creators, small business owners and developers. Every source gets its own code, so you see who actually brings users.
Result: sign-ups from people who need it, not from ads
-
02
Pitch stage
Founders pitch their product live to a panel and the community. The audience tries the product on the spot, and the session is cut into launch content.
Result: attention, trust and a first try
-
03
Hands-on classes
Attendees learn to use your product for real work, with someone beside them until they get it. They leave with work they made, not a login they'll forget.
Result: users who are already active when they leave the room
Pricing
You pay for the result we agree on.
02 · For paid products
Revenue share
We earn when the users we bring upgrade to a paid plan. Less risk for you up front.
- A percentage of payments from Arsana users
- Tracked per user through codes or links
- Best for SaaS with monthly plans
03 · Long term
Monthly retainer
Deals, stages and classes on a monthly rhythm, plus category exclusivity while we work together.
- A fixed launch calendar
- Indonesian-language content from alumni
- Monthly trend reports
We show you the math before you commit. You never pay for views.
Partner dashboard
Don't trust our report. See it yourself.
You get an account on our tracker and watch your product's funnel live, any time:
- From content and visits to sign-up, active and paid, in one funnel
- Per deal, per stage, per class and per creator, so you see what works
- Events from your own product's backend, so we can't make the numbers up
- Bonus: SEO & GEO scores for your pages, including the AI crawlers reading them
On the right: what the report looks like. The numbers are an example, not a partner result.
- Content views420,000
- Landing page visits6,300
- Sign-ups to your product410
- Active users (7 days)168
- Upgraded to paid37
Cost per active user
Total ÷ 168
Where your money stops working
| Paid ads | Creator campaign | Arsana | |
|---|---|---|---|
| What you pay for | Clicks and impressions | Posts and views | Active users |
| Sign-ups | Cheap, mostly cold | Some, hard to attribute | Tracked per source |
| Activation | Left to onboarding emails | Not their job | Happens in class and on stage |
| Language & context | Translated copy | Depends on the creator | Bahasa Indonesia, local use cases |
| Trust | Labeled as an ad | Increasingly seen as paid buzz | Real people using your product |
| Reporting | A dashboard of clicks | A views report | Cost per active user, live |
Running now
The community we've already built
The users we bring to your product come from these classes, which we fill and teach ourselves.
Agent Harness Bootcamp
Build a personal AI agent that works while you sleep. 3 weekends, 20 seats.
agentharness.arsana.cloud →
Jualan Era AI
Two live evenings: make ads and a landing page with AI, and get your business mentioned by AI answers.
endmarketing.arsana.cloud →
Sisi Sebelah
A four-day in-person bootcamp for adults: build and publish a first Roblox game with Claude.
sisisebelah.arsana.cloud →
Questions partners ask
What do I actually pay for?
The result we agree on up front: active users, sign-ups or upgrades to paid. The model can be a fee per active user, a revenue share on upgrades, or a monthly retainer. We show you the math before you commit.
How are active users measured?
Every source (deal, stage, class, creator) gets its own link or code. Your product's backend sends signup, activated and paid events to our tracker with one API key, so the numbers come from your own system. You can watch them live in your partner dashboard.
What does "active" mean?
You decide, and we agree on it before we start. For example: creating a first project, inviting a teammate, or using the core feature three times in a week.
What kind of product fits?
SaaS that someone in Indonesia can start using in one session: AI tools, productivity, creator tools, small business and developer tools. Your product can be from abroad; we bring it into the local context.
Isn't this just paid buzz?
No, and that's the point. Every paid post is labeled as a paid partnership on the platform it runs on. We don't buy engagement, run reply rings or use fake accounts. What we sell is people actually using your product, which can't be faked.
Will you work with our competitors?
Not during a retainer: you get category exclusivity. A single pilot has no exclusivity window.
Propose a pilot.
Tell us about your product and who it's for. We'll reply with a plan: which engines to use, the definition of active, and the cost math, before you commit to anything.
We take a limited number of partners each quarter so every launch is handled properly.